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The Slight Edge – The Secret of time and how

it can impact your small business - Chapter 3

The Slight Edge is a very relevant read for any small business owner. As a business coach , we use it to give perspective and clarity to our teaching.

Many people in the world get the entrepreneurial seizure at least once in their lives. They want to be their own boss, they have an idea that will work, they have some savings, they believe that the business will work, their best friend agrees with them and the bank gives them a loan on the back of a personal guarantee.

What many people do not realise when starting a business is that it takes time to succeed. What happens many people is that they fail to understand the importance of working on whats important for long enough.

If you consider a small business at the beginning, its similar to an airplane taking off. As you start off down the runway, you need full throttle. Then you take off. At this point in business, many business owners starting their business begin to relax and guess what happens – they crash. They have not focussed their business on gaining momentum and stability because they did not persevere with what works for long enough - They probably got too busy on things that made no difference.

Doing the necessary right things every day over a long period of time will yield results for you and your business. Doing the wrong things every day - while not really impacting the business on the first or second day - will have massive consequences. This could be a. not greeting customers, not returning calls, not issuing invoices, not making the required number of sales calls just because you got that one big order.

When we coach business owners, we try to identify the small things that may not reflect good practice and we educate the business owner on best practice. By applying and teaching the best strategies for the business owner, we gain improvements which we measure on a consistent basis over time.

Not understanding that over time, every thing that is done on a consistent basis will have an effect on the business, can be very detrimental. We have to be aware, conscious and willing to change. The rewards will come.

The average age of a millionaire in the US is 52 and the majority of these were compiled from small business owners who do the right things every day over a long period of time.

If you want to get started online, give yourself time to succeed. People can be observed suffering from what is commonly referred to a NBT or Next Big Thing, falling for every sales letter of MLM scheme that they encounter on the basis of Perfect Life, No Work, Residual Income and more.


If you are thinking about starting a small business, then click here for some FREE resources which you can benefit from. Derek O'Dwyer is a business growth specialist. He works with business owners who want to grow their business into a saleable asset.
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